What did I do?
I worked with a designer employed by the financial services company to create an interesting and informative booklet. Whilst covering a complicated and potentially rather dry subject, I wrote the content in a way that was engaging and easy to understand.
Firstly, I covered the purpose of bridging loans. Secondly, I discussed the reasons they could be used, and lastly, wrote about the benefits of taking out a bridging loan with AFS. I also included a call to action for anyone wanting to enquire about their products.