Warmer weather can mean that your business’ social media content gets less engagement. It’s not unusual to see slower traction when less people are at their desks, due to being at home with their kids, or on holiday.
You may be tempted to abandon your social media altogether this week – it’s an effort to do anything in this weather!
However, this is actually the ideal time for you to catch up, analyse what’s working and what isn’t, as well as getting creative with summer social media content.
Read on for some ideas on how to get started.
Summer social media ideas – Catch up on new connections
Sort through that stack of business cards.
Add email addresses to your marketing system.
Send out LinkedIn connection requests
Schedule appointments with leads that you haven’t got round to following up on.
Summer social media ideas – Now is a great time to reassess your goals
What has worked well previously on your social media? What hasn’t?
Common success indicators are content views, click-through rates, and post engagement.
Summer social media ideas – Create a new content plan.
Now that you’ve determined the type of content that works best with your audience, think of some ideas to post in the future – more on this later in this post!
Save your ideas in a folder so that you have go-to summer social media posts that you can post quickly in a spare 5 mins.
Summer social media ideas – Test out new content
If your current content doesn’t seem to be getting much traction, try out something new.
You could try filming videos, or use some infographics.
Try changing your tone. If you’re usually quite serious, try a playful tone, or vice versa.
By the time everyone is back from their jollies, you’ll know exactly what works and be ready to capitalise on your new summer social media content.
Summer content ideas – Build landing pages and link to them
Consider your audience and build new pages on your website that speak to them directly. Are your clients searching for ‘window cleaning in Wigan?’ Create a page with this as the title, and using these keywords throughout. If you cover other areas, too, do the same with these, and link back to your main page.
Don’t just focus on area pages – make sure you have quality landing pages with optimised SEO for all the products and services you provide.
Summer themed content
Summer gives you lots of great opportunities for creative new content. Here are some of my top ideas for summer social media posts.
Post videos of your staff having fun in the sun. Have a water fight on the car park, or enjoy a barbeque on your lunch break. Posting about your company’s workplace culture can even help you attract new candidates.
‘Meet the team’ photos. Post an authentic and fun picture of each member of staff with a little bit about their role and what they like to do in their spare time.
Promote any events that your business is participating in this summer. Are you sponsoring the local 5K run, or hosting an outdoor networking event with free pizza for all? Tell your connections about it!
Consider giving some summer themed promotional items away on social media. Ask your customers to post their favourite menu item from your restaurant, or tag three friends to win a prize. Then draw someone at random to receive it. Giveaways are a great way of driving engagement – everyone loves a freebie!
Think of a summer social media challenge related to your business. This could be a summer fitness challenge, reading challenge or cleaning challenge, depending on the services and products you provide. Encourage your customers to share their progress on social media for the chance of winning a prize. Alternatively, give everyone who participates a discount code.
‘Summerise’ your brand! Just as I’m doing here, share some summer themed content that’s relevant to your business. If you’re a hairdresser, you could create a blog about summer hairstyles. If you own a car dealership, then share your top tips for summer car care. Don’t forget to link to your new blog post on your social media!
Get in touch to discuss your content
If you’d like to discuss your summer social media content, or anything else copywriting related, feel free to get in touch.