Legal Copywriter
Ever stared at your screen, wondering how on earth to explain ‘res judicata’ or ‘quantum meruit’ to your potential clients without them glazing over? If you’re a solicitor or legal professional, your skill is in knowing and applying the law – not necessarily in turning complex legal terms into something the average person can follow.
I get it. Your day is full of case files, court dates, and client meetings. Writing website copy, blogs, or marketing content probably isn’t top of your priority list – but it is one of the first things potential clients will see when they find you online.
That’s where I come in. As an experienced legal copywriter, I create clear, engaging, and accurate content that helps your clients understand exactly how you can help them – without oversimplifying or losing the legal meaning.
Why You Need a Legal Copywriter
In the legal world, precision isn’t optional – it’s essential. Every word matters, and the wrong phrasing can lead to misunderstandings or even put your reputation at risk. A well-written website or blog reassures potential clients that you’re professional, reliable, and know exactly what you’re talking about.
When someone is searching for legal advice, they’re often anxious, stressed, or facing a serious situation. They want clarity, empathy, and a reason to trust you. I’ll help you strike that balance – keeping your content legally accurate, while making it easy to follow for non-legal audiences.
As a freelance legal copywriter, I bring a strong understanding of legal processes and terminology to every project. This isn’t about guessing what a term means – I know, because I’ve worked in the legal sector myself.
Why Choose Me as Your Legal Copywriter
Before becoming a full-time copywriter, I spent years working as a legal secretary. That means I’ve handled criminal law cases, civil litigation matters, and even worked briefly in debt collection – so I’m comfortable with the terminology, documentation, and formalities that come with the territory.
This background means I can quickly get to grips with your area of law and translate it into copy that’s accurate, professional, and client-friendly. Whether it’s drafting service pages, creating SEO-optimised blog posts, or putting together case studies, I write in a way that supports your reputation while making you more visible online.
Case Study: Legal Copywriting for a Specialist Solicitor
A law firm specialising in drink and drug driving offences, and defending clients accused of sexual offences, needed to reach more of the right people. They had a website, but it wasn’t ranking well. The content was informative, yet not written with SEO in mind – so potential clients weren’t finding them when they searched.
What I Did
I wrote targeted blog posts and service pages for their key areas. Each blog gave practical, legally accurate guidance – from penalties and procedure to possible defences – in plain English. For the more sensitive topics, I kept the tone calm, professional and reassuring.
I also created dedicated landing pages for each service, using clear structure, FAQs, and location-based search terms to help the firm appear where their clients were looking.
The Results
Organic traffic increased, enquiries went up in their priority service areas, and initial conversations with prospects improved because readers had already absorbed the basics before calling. The right words, in the right places, made a real difference.
Blog Writing for Solicitors and Legal Firms
Regular blog posts keep your site fresh, improve search visibility, and show you know your field. I write SEO-friendly blogs that answer common client questions, explain legal processes in plain English, and help you rank for the terms that matter.
Done well, your blog becomes a useful resource – something people trust, share, and come back to.
Website Content Writing for Law Firms
Your website is your online shopfront. If it’s out of date, hard to navigate, or written in a way that doesn’t feel helpful, people will click away. I can plan and write (or rewrite) your site so it explains your services clearly, answers the questions people actually ask, and supports your SEO goals.
Leaflet Design for Legal Services
Not everything happens online. A well-designed leaflet can raise awareness locally, support specific campaigns, or share practical guidance. I handle both copy and layout, so you get a professional, print-ready leaflet that’s easy to read and built to be kept.
Proofreading for Legal Content
Accuracy matters. One small slip can change the meaning. Whether you’ve drafted your own content or had it prepared in-house, I offer thorough proofreading to check spelling, grammar, clarity, tone and consistency – so everything reflects your standards.
Case Studies for Legal Professionals
Case studies show how you work and the results you achieve – ideal for websites, proposals and presentations. I can produce sensitive, anonymised case studies that build trust without breaching confidentiality.
Need a Freelance Legal Copywriter?
If you want to communicate your expertise clearly and confidently, I can help. From website copy and blogs to leaflets, proofreading and case studies, I’ll make sure your content works as hard as you do.
