If you want to build trust and show potential customers what you’re capable of, few things work better than a well-written case study. As an experienced case study copywriter, I help your business tell real stories about your work clearly and concisely. This builds your credibility in a way that product descriptions or service pages can’t always do. They’re ideal for showing how you’ve genuinely helped clients and achieved real results.
I work with businesses across a wide range of industries, creating tailored case studies that reflect your tone of voice and your client base. Whether you’re a sole trader or a growing agency, my case study writing services are flexible and personal.
Why Use a Case Study?
When people are considering whether to work with you, they want more than promises. They want proof. That’s where case studies come in.
Case studies are practical, specific and persuasive. They show how you’ve solved real problems for real people – and give potential clients a clear picture of what it might be like to work with you. Instead of just hearing what you offer, readers can see how your work actually plays out in real scenarios.
Well-written case studies can:
• Build credibility and trust
• Showcase your problem-solving skills
• Demonstrate measurable outcomes
• Support your sales and marketing teams
• Give you valuable content to repurpose for social media, proposals or presentations
If you’re looking for case study writers who can capture that balance of story and substance, I’d be happy to help.
What a Case Study Should Include
A Breakdown from a Case Study Copywriter
If you’re wondering how to write a case study, here’s what I typically include in the structure:
• The client – A brief overview of who the client is and what they do
• The challenge – What problem, issue or goal they needed help with
• The approach – How you worked with them to tackle the problem
• The solution – What specific actions or strategies were used
• The outcome – What happened as a result of your work – stats, quotes, results or before-and-after comparisons
• The feedback – Direct quotes or testimonials from the client, where available
If you’ve already collected a few examples of case studies that you like, we can use those as inspiration to guide the tone, length and format.
Case Study Copywriter Who Keeps It Clear, Honest and Relatable
There’s a real skill to writing a case study that doesn’t sound forced or overly promotional. It needs to feel real and relatable. Too many case studies fall into the trap of sounding like bragging or buzzword soup.
As a freelance case study copywriter, my job is to make the story engaging but grounded in reality. I take what actually happened and tell the story in a way that makes it easier for your potential clients to picture themselves in the same shoes – needing help, getting it, and being pleased with the outcome.
I ask questions that get to the heart of the work you did. If needed, I can carry out short interviews with your clients, or work from raw notes, audio files or bullet points. The final result is a polished, easy-to-read story that showcases your best work.
What Happens When You Ask Me to Write a Case Study?
Here’s how my case study writing process usually works:
- Initial discussion – We talk about the client you want to feature, what makes the project a strong example, and what kind of case study you need (e.g. short web case study, PDF download, or longer sales asset).
- Information gathering – You can send me your notes or I can contact the client directly (with your permission) for a short interview.
- Draft writing – I write a complete first draft based on the details, shaped to suit your tone of voice and purpose.
- Revisions – You give me feedback, and I make adjustments until we’re both happy.
- Delivery – You get a clean, final version that’s ready to publish or share.
Examples of Case Studies I’ve Written for Clients
I’ve worked with agencies, consultants, tradespeople, healthcare providers and more.
If you’re looking for examples of case studies, I can provide samples on request. Each case study I write is private and specific to the client, but with permission, I can share selected examples.
The tone can be corporate and formal or chatty and relaxed, depending on your audience. Some clients use case studies on their websites, while others prefer downloadable PDFs for their proposals or presentations. I can adapt to whichever format you prefer.
Need a Case Study Copywriter? Let’s Talk.
If you’re ready to turn your successful projects into stories that win over new clients, I can help you write a case study that actually gets read.
Whether you’re looking for one case study or a set of them to use across your marketing, get in touch today. You can send me a message or give me a call on 07821 873 861. I’ll be happy to talk through ideas, timelines and pricing.
