Everyone thinks they can write. However, there’s a world of difference between being literate and being able to write compelling copy that achieves the desired goal. If you want your website to appear higher in Google search rankings, you need to have good SEO, and consistent, original content is crucial to this.
A good copywriter has the skill to engage your audience, without using any alienating jargon. Not to mention the fact that you will have more time, and no grammar or spelling issues, protecting the image of your brand.