When you’re running a small business, your to-do list can be never ending.
Sorting your content out probably isn’t at the top of your list – and SEO might feel like something other people worry about.
But if you want to be found online (and keep people reading once they land on your site), it’s worth giving it a bit of attention.
As a freelance copywriter in Manchester, I’ve written for all sorts of local businesses – and I know that a few simple changes to your content can make a big difference. This guide breaks things down in plain English. No jargon, no meaningless marketing talk – just the basics of how copywriting and SEO actually work together, and why they matter for your Manchester business.
What Is SEO Copywriting, and Why Should You Care?
SEO copywriting is really just writing content that works for both search engines and real people.
It’s not about cramming in as many keywords as possible – it’s about making sure your website or blog makes sense, sounds natural, and helps people find the information they need.
For example, if someone Googles “electrician in Manchester” and lands on your site, the words you’ve written need to do two things:
1. Reassure them they’re in the right place, and
2. Give them a reason to stick around – or better yet, get in touch.
That’s where a good freelance copywriter in Manchester can make a difference.
Why SEO Copywriting Matters for Manchester Businesses
Manchester is packed with brilliant independent businesses – from family-run cafés and local trades to creative studios and health clinics.
But when people go looking for what you offer, they’ll usually start with Google. If your website doesn’t show up – or doesn’t say the right things when it does – you’re missing out.
Working with a professional freelance copywriter in Manchester means you’re not just guessing. You’re putting the right words in the right places, which helps search engines understand what your site’s about – and gives your customers a better experience too.
Local SEO also matters. If you’re based in Ancoats or Altrincham, your content should reflect that. You don’t need to mention it in every other sentence – but a few well-placed references can help.
Common SEO Copy Mistakes (and How to Avoid Them
You don’t need to be an expert to get your content into better shape. But it’s easy to fall into a few traps:
• Overloading your copy with the same keyword (Google doesn’t like it, and neither do your readers).
• Writing for Google, not for your actual customers.
• Leaving pages unfinished or full of placeholder text.
• Forgetting a clear call to action (what do you want people to do next?).
An experienced copywriter in Manchester will help you avoid all of that – and make your content sound like it came from someone who actually knows your business.
Quick Wins for Small Business SEO
If you’re not ready to overhaul your entire site just yet, here are a few simple things you can do:
• Make sure your homepage clearly says what you do and where you’re based.
• Check that your contact details are up to date.
• Add heading (H) tags to break up long blocks of text (only one H1 tag per page, then a few H2s and H3s)
• Write blog posts that answer real questions your customers often ask.
• Use keywords naturally – don’t force them in.
These things might sound small, but they make a difference – especially when you’re competing with others in your area
When to Bring in a Freelance Copywriter in Manchester
You don’t have to outsource everything. But if you’re struggling to get started, don’t have time to keep up with your blog, or just want someone else to handle the wording, that’s where I come in.
As a freelance copywriter in Manchester, I help businesses of all sizes find the right words – for websites, blogs, leaflets, eshots, social media and more.
I don’t do jargon. I won’t bombard you with upsells. I’ll just write clear, tailored content that makes sense to your audience and gets the job done.
Need a Freelance Copywriter in Manchester?
Copywriting and SEO might not be your favourite part of running a business – but they’re worth paying attention to. The right words can bring in more leads, make your site easier to navigate, and help your business look more professional online.
If that sounds like something you need, give me a ring on 07821 873 861 or send me a message. Whether you need SEO copywriting in Manchester for a full new website or you’d just like a bit of help making your current site work harder for you, I’m happy to help.
Written by : jo
