You don’t need a huge budget to get noticed. A simple, well-thought-out leaflet can still go a long way — especially when it’s done properly.
Whether you’re launching a new service, promoting an event, or just want something tangible to hand out to potential customers, a great leaflet design really matters.
If you’re wondering how to keep the costs down without ending up with something that looks cheap, this post breaks it all down — from leaflet creation to printing, with real prices and practical advice from someone who actually does it.
Why Great Leaflet Design Still Works
In a world full of digital noise, a well-made leaflet is refreshingly direct. It lands in someone’s hand, not their inbox.
And if you’ve thought carefully about your leaflet design, it’ll grab their attention before they’ve even finished reading the first line.
Small businesses especially can benefit from printed materials — whether that’s through local letterbox drops, handing out flyers at events, or leaving them in shops, cafés or community spaces. It’s a personal way to introduce what you do.
Good design helps your leaflet stand out. But it’s not about throwing colours and shapes at the page. It’s about choosing a layout, headline and message that work together clearly.
What Great Leaflet Design Actually Involves
You don’t need to overcomplicate things, but you do need to get the basics right. For a business leaflet design to be effective, it should include:
• A strong, clear headline
• Simple, readable content
• Clean layout that guides the reader
• A clear call to action
You’re not just filling a space with words and pictures. Every part of the leaflet should point the reader towards what you want them to do – whether that’s calling, booking, visiting your shop, or just remembering your name.
If your leaflet feels too busy, too vague or too bland, it’s going straight in the bin. That’s where the skill in good leaflet creation lies.
Leaflet Creation Without the Big Agency Costs
A lot of people assume they’ll need to go to a design agency for this sort of thing — but you don’t. You just need someone who understands how words and visuals work together.
That’s where I come in. I’m a freelance leaflet designer and copywriter, which means I handle the full process — the layout and the content. You don’t need to hire two people or bounce between a designer and a writer.
I charge £100 for an A5 leaflet. That includes:
• The design
• Professionally written copy
• Two rounds of revisions if the first version’s not quite right
You can use your leaflet for local promotion, events, product launches, or just to get your name out there. Whatever you’ve got in mind, I’ll help you say it in the clearest, most eye-catching way possible.
Leaflet Design and Print Costs – A Clear Example
Here’s a real example of what it could cost to go from idea to finished leaflet, including printing:
• Design and writing – £100
• Printing (100 x A5, standard paper) – £40
• Printing (100 x A5, premium paper) – £50
So your full leaflet design and print package could cost just £140. That’s the total price for a custom leaflet – written, designed and delivered. If you need more than 100, there are discounts available for higher quantities through my printer.
Want to use your own printing company instead? That’s fine too. I’ll supply a print-ready file that you can send wherever you like.
What to Ask When Looking for Leaflet Designers
If you’re comparing different leaflet designers, here are a few useful things to check:
• Will they write the content or just design the layout?
• Do they know how to lay out an A5 leaflet clearly?
• Can they offer a full leaflet design and print package?
• Is the price clear and straightforward?
A lot of leaflet creation services look cheap at first glance – but then you find out you need to hire someone else to write the words. That’s where costs add up quickly.
When one person handles both the visuals and the content, you get a leaflet that feels cohesive — not like two separate jobs forced together.
How I Approach A5 Flyer Design
Most of the leaflets I work on are A5. It’s a practical size that’s easy to hand out or post through doors. But the space is limited, so the design needs to work hard.
When I design an A5 flyer, I focus on:
• Keeping the message tight and clear
• Making the layout easy to scan quickly
• Using headlines that stand out
• Including just enough detail to spark interest
• Ending with a strong, clear action for the reader to take
It’s not about cramming everything in — it’s about saying just enough, in the right order, with the right tone.
Prefer to Keep Things Simple? Use My Leaflet Design and Print Service
If you’d rather not spend time chasing up printers or trying to make sure the file is formatted properly, I can handle that for you. Once you’ve signed off the design, I’ll arrange high-quality printing and have your leaflets delivered.
This service is ideal if:
• You’re short on time
• You’ve never organised printing before
• You just want the job done with minimal hassle
You’ll get clear pricing up front, and I’ll keep you in the loop through every stage.
What You Really Need for Great Leaflet Design
Here’s the honest truth: you don’t need anything fancy. You just need content that makes sense, a design that people can read, and someone who understands how to bring it together.
That’s exactly what I offer.
I won’t upsell you extras you don’t need, and I won’t talk in jargon. Just a straightforward service for businesses that want to be seen and remembered.
Ready to Get Started?
If you need leaflet design that’s simple, clear and cost-effective, I’d love to help. I’ll take care of the content, layout, and even the print if you want me to.
Head over to my leaflet design page for more details or drop me a message to get the ball rolling. Alternatively, you can give me a call on 07821 873 861 and we can have a chat about what you need.
Let’s create something your customers will actually read.
Written by : jo
